MUSIC FAB: Rihanna Hires New Management...And It's Roc Nation

Rihanna's making business moves.  Her latest is switching up her management team before her LOUD album hits the shelves on November 16th.  Deets inside.....

Proving she is serious about having another blockbuster album, Rihanna announced yesterday that she will now be managed by Jay-Z's Roc Nation company.  Chess move.  Why?  Because Rihanna's ensuring that since the company is now investing in her, they have reason to keep her relevant and continue to land her endorsement deals even with the come-up of Roc Nation's Willow Smith.
Now we're not saying Willow's going to just come in and steal all of Rih's spotlight and audience in one swoop or anytime soon.  Just saying--a certain age group has a certain buying power (look at the young Disney and Nick kids).  And with the industry getting broker and broker everyday, the artist with the buying power could become the most important to them.
In an interview with the Associated Press, Rih said she's "so excited to take this next step in [her] career."
She's also creating a company called Rihanna Entertainment that will merge all of her music, film, fragrance, fashion and book ventures.
Talking about the first time he met Rihanna, Jay-Z say he signed her only hours after seeing her audition:

"We signed her that night — 3 in the morning was when that contract got signed.  We wouldn't let her leave the office. From meeting her at 4 [p.m.] in the office till 3 in the morning, I was absolutely certain. That doesn't happen too often."

Rihanna however remembers the meeting a little bit differently saying she was super nervous:

"When we first got there, I was shaking. I had never met a celebrity, and to have to audition for one and meet him at the same time ... I was hysterical.  But the minute I went in the office, it was totally different. He was so welcoming; the environment was so warm and friendly. The jitters just went away immediately."

So Jay-Z has always had a hand in Rihanna's career and he rhymed on her biggest hit "Umbrella." So it looks like the Roc fam is sticking together beyond Def Jam.  Your thoughts?