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!!!!!!WHAT'S REALLY GOOD!!!!!!: Jay-Z Launches Nationwide Scavenger Hunt To Get "Decoded" !!!!!!WHAT'S REALLY GOOD!!!!!!: Jay-Z Launches Nationwide Scavenger Hunt To Get "Decoded"

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Jay-Z Launches Nationwide Scavenger Hunt To Get "Decoded"

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Saturday, October 23, 2010

Jay-Z Launches Nationwide Scavenger Hunt To Get "Decoded"


With the help of Microsoft's decision engine Bing, Jay-Z is setting up a scavenger hunt for fans to find the missing pages of his new book, Decoded, out on November 16th.  Deets, video and pics inside...


At his Miami release party last night, Jay-Z-with Beyonce in tow-- announced an adventurous book promotion event that will have Hov fans searching for pages of his book all over the country. Through Bing's website, users can answer questions based on Jay's lyrics to find pages of his book hidden all over New York, London, Las Vegas, and Los Angeles. Some of the pages will also be broadcast on billboards and other outdoor advertising mechanisms throughout those cities, too.
"The campaign provides insight into Jay-Z's life in a unique way that and strikes a chord with Jay-Z fans and music enthusiasts alike...bringing a meaningful experience that magnifies their connection to him," says Bing GM Eric Hadley.
As of Wednesday, 24 out of 24 pages had been found by over 500 Bing users. Those dedicated fans are also entered to win a trip to Las Vegas for New Year's Eve to see Jay and Coldplay in concert.
Uh oh.  So Jay-Z will be leaving cryptic messages all over the country revealing pages of a book called "Decoded?" Let the freemasons rumors begin again.  But this is a great concept and sounds like a fun adventure for fans.   Will you be joining in the search?

More pics fom last night's release party:


Jay kicked it with Bing GM Eric Hadley.
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Cute.

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